Documented execution · McDonald’sBranded Utility & Ambient Media
Sundial
Watch a breakfast menu change with the time of day.
Real-world cases
One mechanism. Many possibilities for your brand.
Documented execution · ColgatePersonalisation & Participatory Packaging
Don’t Forget
A reminder to brush appears after the treat has been eaten.
Documented execution · Coca-ColaSocial Interaction & Cooperation
The Friendship Machine
Friends cooperate to reach the controls of an unusually tall vending installation.
Documented execution · ArielProduct Demo & Sampling
Fashion Shoot
Online players control a robot that stains real clothes, then see the detergent demonstration.
Documented execution · Fantastic DelitesChallenge & Reward
Delite-o-matic
Visitors complete repeated button presses or challenges to receive a snack.
Documented execution · ContrexImmersive & Multisensory Experiences
Ma Contrexperience
Physical participation becomes part of a collective light and image experience.
Documented execution · Coca-ColaSocial Interaction & Cooperation
Small World Machines
People at two distant stations interact together through a live screen.
Documented execution · MilkaPersonalisation & Participatory Packaging
Le Dernier Carré / The Last Square
Buyers choose whether to receive the missing chocolate square or send it to someone else.
Documented execution · NIVEABranded Utility & Ambient Media
Protection Ad
A parent pairs a bracelet taken from an advertisement with a phone.
Documented execution · Pepsi MAXContent Creation & Participation
Unbelievable Bus Shelter
Passengers see surprising digital events overlaid on the street view.
Documented execution · Pepsi MAXImmersive & Multisensory Experiences
Cube Experience
Visitors enter a sensory cube and leave with a bottle bearing their own photo.
Documented execution · WalkersChallenge & Reward
Tweet to Eat
A visitor sends a message and receives a real snack from a screen-based character.
Documented execution · CarlsbergProduct Demo & Sampling
Probably the Best Poster in the World
Passers-by receive a real drink sample from an outdoor poster.
Documented execution · GladeImmersive & Multisensory Experiences
Museum of Feelings
Visitors explore spaces that connect fragrance with emotion.
Documented execution · BoursinImmersive & Multisensory Experiences
Boursin Sensorium
Visitors take a virtual trip through the world of a product’s ingredients.
Documented execution · NESCAFÉSocial Interaction & Cooperation
Instant Connections
Two strangers press buttons at the same time and both receive coffee.
Documented execution · OREOProduct Demo & Sampling
Wonder Vault
Opening a mysterious door and pulling a lever reveals a new product sample.
Documented execution · SNICKERSData-Linked Promotions
Hungerithm
Consumers see changing prices and generate a barcode for a store purchase.
Browse by name
- Sundial
- Don’t Forget
- The Friendship Machine
- Fashion Shoot
- Delite-o-matic
- Ma Contrexperience
- Small World Machines
- Le Dernier Carré / The Last Square
- Protection Ad
- Unbelievable Bus Shelter
- Cube Experience
- Tweet to Eat
- Probably the Best Poster in the World
- Museum of Feelings
- Boursin Sensorium
- Instant Connections
- Wonder Vault
- Hungerithm
- M&M’S ARcade
- The Hello Bench
- Projection-Mapped POS
- Lift & Learn
- Breaker Benches
- Break Bar
- Worldwide Hide
- Halloween Rescue BOOths
- Break Chair
- Share a Coke Personalisation Pop-ups
- Break Mode
- Hug Machine — Athens Deployment
- Singing Soup Pot
- In-store Influencer Voice
- Misterio Halloween Shelf Activation
- UK Talking Shelf Activation
- DentaStix SelfieSTIX
- NIVEA Doll