Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
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Content Creation & Participation
Unbelievable Bus Shelter
Reference caseAn external reference for study and inspiration, not our portfolio.
Passengers see surprising digital events overlaid on the street view.
BrandPepsi MAX
LocationUK, London
DateThe execution partner’s report is dated 13 March 2014.
Agency / partnerJCDecaux Innovate; OMD; Talon
How does it work?
A passer-by looks at the street view on the shelter screen.
Unexpected digital scenes are added to the live view.
The combination of the real street and imagery creates the surprise.
What is it good for?
Turn a shop window or frame into a story window for the brand.
Evidence & sources
The reviewed source does not provide sales results.
More about the evidence and execution
The illustrated overlay explains the interaction; it does not reproduce the original creative assets.
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