Documented execution · NESCAFÉSocial Interaction & Cooperation
Instant Connections
Two strangers press buttons at the same time and both receive coffee.
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Social Interaction & Cooperation
The Hello Bench
Reference caseAn external reference for study and inspiration, not our portfolio.
Two people sit on a bench that shortens to bring them closer.
BrandNESCAFÉ
LocationItaly, Milan
DateNestlé’s report is dated 21 April 2017.
Agency / partnerNestlé؛ Publicis Italia در منابع تکمیلی ذکر شده اما این رکورد به خبر برند متکی است
How does it work?
Two people sit on the bench.
The moving bench reduces the space between them.
Moving closer creates a moment for connection and conversation.
What is it good for?
The shape and behaviour of furniture can start a social interaction.
Evidence & sources
The article includes background survey statistics. They are not a measurement of this execution’s effect or sales.
More about the evidence and execution
The weight-bearing moving bench is reference-only, not a low-risk construction proposal.
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