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Fashion Shoot
Reference caseAn external reference for study and inspiration, not our portfolio.
Online players control a robot that stains real clothes, then see the detergent demonstration.
BrandAriel
LocationSweden, Stockholm
DateThe execution and archive publication date to August–September 2011.
Agency / partnerSaatchi & Saatchi Stockholm; B-Reel
How does it work?
An online player controls the staining robot through a live feed.
The robot stains real clothes in front of the camera.
The wash demonstration shows the detergent’s performance.
What is it good for?
Make product performance part of the game; a simpler demonstration could preserve the core idea.
Evidence & sources
The reviewed page does not provide a sufficiently supported sales figure.
More about the evidence and execution
The industrial robot execution is reference-only and is not added to the low-risk build range.
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