Documented execution · Coca-ColaSocial Interaction & Cooperation
Small World Machines
People at two distant stations interact together through a live screen.
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Social Interaction & Cooperation
The Friendship Machine
Reference caseAn external reference for study and inspiration, not our portfolio.
Friends cooperate to reach the controls of an unusually tall vending installation.
BrandCoca-Cola
LocationLatin America; the archive has an inconsistent country metadata label.
DateThe archive was published in June 2011; the first execution date has not been independently established here.
Agency / partnerOgilvy Buenos Aires
How does it work?
Two friends encounter an unusually tall installation.
They cooperate to reach its elevated controls.
Their cooperation unlocks the two-for-one drink offer.
What is it good for?
Adapt the cooperation rule with two accessible simultaneous controls rather than requiring people to climb.
Evidence & sources
The campaign archive reports 800 drinks sold in nine hours and 1,075% more sales than a regular machine. The controlled comparison is not explained; this is not growth in total brand sales.
More about the evidence and execution
The unusually tall original is a reference, not an approved low-risk build specification.
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