Documented execution · KitKatBranded Utility & Ambient Media
Breaker Benches
Visitors use brand-shaped benches for different kinds of breaks.
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Branded Utility & Ambient Media
Break Chair
Reference caseAn external reference for study and inspiration, not our portfolio.
A QR code appears on a streamer’s empty chair when they take a break.
BrandKitKat
LocationAustralia
DateListed in D&AD’s 2025 archive; the exact launch date is not independently established by the sources opened.
Agency / partnerVML Australia / Brisbane
How does it work?
The streamer gets up from the chair for a break.
The previously covered code becomes visible on the stream.
Viewers scan the code to enter the digital reward journey.
What is it good for?
Reveal a message when an object is removed or a space becomes empty; a podium-scale adaptation is possible.
Evidence & sources
VML reports a 12.8% year-on-year rise in total KitKat value sales and ROI of 4.41. The chair’s independent contribution is not separated from other sales factors.
More about the evidence and execution
The opened archive did not show the precise award level, so no medal is asserted.
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