Documented execution · MilkaPersonalisation & Participatory Packaging
Le Dernier Carré / The Last Square
Buyers choose whether to receive the missing chocolate square or send it to someone else.
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Personalisation & Participatory Packaging
Share a Coke Personalisation Pop-ups
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors choose a name to personalise a bottle or can at a pop-up station.
BrandCoca-Cola
LocationAustralia
DateThis record documents the 2025 version; results from earlier editions are not transferred to it.
Agency / partnerCoca-Cola Australia
How does it work?
The visitor chooses a name.
The station applies it to a label or the package surface.
They collect the personalised product for themselves or as a gift.
What is it good for?
Create a podium experience for printing names or messages on labels and sleeves.
Evidence & sources
The official announcement plans more than 100 pop-up stations from 21 April. This is a planned installation count, not a sales outcome.
More about the evidence and execution
The source establishes a campaign plan and experience format, not the number of completed installations.
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