Immersive & Multisensory Experiences

Boursin Sensorium

Reference case

An external reference for study and inspiration, not our portfolio.

Visitors take a virtual trip through the world of a product’s ingredients.

BrandBoursin

LocationUnited Kingdom

DateContemporary launch reporting is dated August 2015.

Agency / partnerBEcause; Hammerhead VR

How does it work?

The visitor puts on the virtual-experience headset.

The visual journey takes them through the product’s ingredients.

The virtual experience is accompanied by live sampling and reaction capture.

Turn ingredients and usage into a short visual journey.

Samsung’s editorial reports 98% recall two months after the event. The sampling method is unclear and this is not a sales metric.

More about the evidence and execution

The same editorial labels a change from 7.5 to 8.3 as NPS without explaining the scale. That figure is not used as a validated metric here.