Documented execution · Pepsi MAXImmersive & Multisensory Experiences
Cube Experience
Visitors enter a sensory cube and leave with a bottle bearing their own photo.
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Immersive & Multisensory Experiences
Museum of Feelings
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors explore spaces that connect fragrance with emotion.
BrandGlade
LocationUSA, New York
DateSC Johnson’s launch announcement is dated November 2015.
Agency / partnerSC Johnson؛ همکاران طراحی در منابع تکمیلی قابل بررسیاند
How does it work?
The visitor enters the temporary fragrance-and-emotion space.
They move through areas with different scent, light and imagery.
They interact with the environment and experience an otherwise invisible product quality.
What is it good for?
Make an otherwise invisible quality such as fragrance tangible through an experience.
Evidence & sources
The launch announcement does not supply post-execution effectiveness results.
More about the evidence and execution
A launch announcement supports the planned experience; it is not an independent evaluation of results.
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