Documented execution · KitKatBranded Utility & Ambient Media
Break Chair
A QR code appears on a streamer’s empty chair when they take a break.
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Branded Utility & Ambient Media
Breaker Benches
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors use brand-shaped benches for different kinds of breaks.
BrandKitKat
LocationPhilippines, Manila
DateThe VML page does not state the execution year.
Agency / partnerVML Philippines
How does it work?
A passer-by finds a bench designed around a particular kind of break.
They use the bench’s form and features.
The brand’s break idea becomes a useful physical experience.
What is it good for?
Create a small useful experience related to the brand promise rather than only a static display.
Evidence & sources
VML reports approximately 500 benches and first-year growth of 24% in value and 21% in volume. These figures relate to the overall programme, not the isolated effect of an individual bench.
More about the evidence and execution
Furniture variants are part of a wider campaign; a diagram is not a construction specification.
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