Documented execution · DanoneCreative & Interactive Retail Displays
In-store Influencer Voice
Shoppers hear the brand ambassador’s recorded story beside the product.
Related interaction and use
Creative & Interactive Retail Displays
Lift & Learn
Reference caseAn external reference for study and inspiration, not our portfolio.
Picking up a fragrance bottle reveals its story on a nearby screen.
BrandCelesteau
LocationAustria, Vienna
DateThe supplier page does not provide a verifiable execution date.
Agency / partnerXTAG
How does it work?
The shopper lifts a bottle from its position.
The physical selection triggers the matching content.
That product’s story plays on the nearby screen.
What is it good for?
Connect the physical selection of a product with a story on a nearby screen.
Evidence & sources
XTAG reports 27% higher sales of featured fragrances in the first 60 days and 42% longer interaction time. The method, sample size and independent comparator are unclear.
More about the evidence and execution
This reference does not reinstate RFID as an approved build option. Detection method and implementation risk require separate review.
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