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NIVEA Doll
Reference caseAn external reference for study and inspiration, not our portfolio.
Children apply sunscreen to a doll to compare how it reacts in sunlight.
BrandNIVEA
LocationBrazil, Rio de Janeiro
DateContemporary reporting is dated 1 June 2015.
Agency / partnerFCB Brasil; NIVEA Sun Kids
How does it work?
The child applies sunscreen to part of the doll.
The sun-reactive doll is exposed to sunlight.
The difference in colour response demonstrates the sun-protection message.
What is it good for?
Use reactive materials to turn a product characteristic into a demonstration without a screen.
Evidence & sources
The reviewed report does not provide a sales-effect figure.
More about the evidence and execution
Material selection, compatibility and repeatability require prototyping. A toy does not establish a medical outcome.
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