Challenge & Reward

Tweet to Eat

Reference case

An external reference for study and inspiration, not our portfolio.

A visitor sends a message and receives a real snack from a screen-based character.

BrandWalkers

LocationUK, London

DateThe D&AD archive is from 2015; the initial execution date has not been established in this record.

Agency / partnerAMV BBDO

How does it work?

A passer-by encounters the character on the screen.

They send the requested message to activate the interaction.

The digital interaction leads to a real packet of crisps.

Connect a digital character to a physical response or reward.

The description lists six installations. Installation count is not sales effectiveness.

More about the evidence and execution

The exact award level was not clear in the retrieved text. A new version should not blindly copy the original platform dependency.