Documented execution · WalkersChallenge & Reward
Tweet to Eat
A visitor sends a message and receives a real snack from a screen-based character.
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Challenge & Reward
Delite-o-matic
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors complete repeated button presses or challenges to receive a snack.
BrandFantastic Delites
LocationAustralia
DateThe archive was published in July 2012.
Agency / partnerClemenger BBDO Adelaide; Anifex
How does it work?
The visitor follows a challenge from the installation.
Button presses or another requested task complete the challenge.
A snack sample is released as the reward.
What is it good for?
Connect a tap race or reaction challenge to a sample reward; staff can hand over the reward.
Evidence & sources
The reviewed source explains the execution but does not publish a sales figure.
More about the evidence and execution
The documented original uses a vending installation; an adaptation need not replicate its dispensing system.
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