Documented execution · ContrexImmersive & Multisensory Experiences
Ma Contrexperience
Physical participation becomes part of a collective light and image experience.
Related interaction and use
Immersive & Multisensory Experiences
Cube Experience
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors enter a sensory cube and leave with a bottle bearing their own photo.
BrandPepsi MAX
LocationUK, London
DateReported with the March 2014 campaigns by JCDecaux.
Agency / partnerJCDecauxLive
How does it work?
The visitor enters the experience cube.
They take part in the brand’s sensory and visual experience.
They receive a bottle bearing their own photo as a souvenir.
What is it good for?
End an experience with a portable, personal souvenir.
Evidence & sources
The reviewed source does not provide a numerical outcome.
More about the evidence and execution
The personalised bottle is the souvenir component of a larger sensory activation.
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