Documented execution · FantaCreative & Interactive Retail Displays
Misterio Halloween Shelf Activation
Shoppers encounter moving, talking products dressed for Halloween.
Related interaction and use
Creative & Interactive Retail Displays
Projection-Mapped POS
Reference caseAn external reference for study and inspiration, not our portfolio.
Shoppers see seasonal animated stories mapped around products on a shelf.
BrandNestlé Quality Street
LocationUK, ASDA stores
DateThe supplier page does not state the execution year.
Agency / partnerAnthem; Projection Artworks; Optoma
How does it work?
The shopper sees the products on the shelf.
Projection mapping aligns an animated story with the display’s physical form.
The fixed products appear within changing seasonal content.
What is it good for?
Reuse a fixed physical display with changing occasion-specific content.
Evidence & sources
Optoma, quoting ASDA, reports 41% higher sales than comparison stores. The trial covered ten stores over three months; independently published raw data was not found.
More about the evidence and execution
The display is not necessarily a touch-responsive game. Its value is attention and seasonal storytelling.
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