Documented execution · FantaCreative & Interactive Retail Displays
Misterio Halloween Shelf Activation
Shoppers encounter moving, talking products dressed for Halloween.
Related interaction and use
Creative & Interactive Retail Displays
UK Talking Shelf Activation
Reference caseAn external reference for study and inspiration, not our portfolio.
Shoppers encounter a humorous voice, light and movement at the shelf.
BrandCoca-Cola
LocationUnited Kingdom
DateThe reviewed page does not state the execution year.
Agency / partnerCoca-Cola; Tokinomo
How does it work?
The shopper encounters the product display.
A humorous voice is accompanied by short product motion and light.
The product gains a performative response and personality on the shelf.
What is it good for?
Let a podium or shelf respond to a visitor with a short movement and brand message.
Evidence & sources
The page headline claims more than 300% sales growth. Sufficient measurement details were not clear in the reviewed text, so the figure is not suitable as a sales promise.
More about the evidence and execution
This and several other Tokinomo cases illustrate one mechanism family; the solution page should not be duplicated for each brand.
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