Documented execution · NESCAFÉSocial Interaction & Cooperation
The Hello Bench
Two people sit on a bench that shortens to bring them closer.
Related interaction and use
Immersive & Multisensory Experiences
Ma Contrexperience
Reference caseAn external reference for study and inspiration, not our portfolio.
Physical participation becomes part of a collective light and image experience.
BrandContrex
LocationFrance, Paris
DateThe campaign was evaluated by Effie France in 2012; the exact first execution date is not established by the opened text.
Agency / partnerMarcel; Superbien; Nestlé Waters
How does it work?
Visitors join the collective physical experience.
Their movement becomes part of the show’s interaction.
They see the response in the light and image display.
What is it good for?
Connect participant movement to a visible result; controlling a light display does not require claiming real electricity generation.
Evidence & sources
Citing Kantar, Effie reports 16% growth in value and 13% in consumption volume among those exposed to the campaign, plus 5.6 million additional litres after a month. These results concern the multimedia campaign, not the isolated effect of one installation.
More about the evidence and execution
Different campaign versions need video-level matching before their details are combined. Previously rejected group-floor games are not reinstated.
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