POSM Lab

POSM & experiences

One mechanism. Many possibilities for your brand.

14 ideas
Experience solutionCreative & Interactive Retail Displays

Animated Shelf Character

A small part of a display responds to a shopper with a short movement and sound.

Experience solutionCreative & Interactive Retail Displays

Creative Shelf Talker

A short shelf-edge message highlights a benefit or invites a simple interaction.

Experience solutionCreative & Interactive Retail Displays

Shelf Stopper & Flanker

A projecting shelf element makes a product easier to notice along the aisle.

Experience solutionCreative & Interactive Retail Displays

Responsive Light Display

Approaching or selecting a product lights the relevant part of the display.

Experience solutionCreative & Interactive Retail Displays

Lift & Learn

Picking up a product reveals its story or information on a nearby screen.

Experience solutionProduct Demo & Sampling

Sampling Experience

Visitors try a product sample as part of a short story or simple choice.

Experience solutionPersonalisation & Participatory Packaging

Personalised Label

A visitor’s chosen name or message becomes part of a product label or sleeve.

Experience solutionPersonalisation & Participatory Packaging

Hidden-Message Packaging

Opening or using the product reveals a new message.

Experience solutionPersonalisation & Participatory Packaging

Second-Use Packaging

After opening, the pack becomes a useful object or a simple game.

Experience solutionPersonalisation & Participatory Packaging

Personal Gifting

A visitor prepares a product with a chosen message for someone else.

Experience solutionSocial Interaction & Cooperation

Cooperate for a Reward

Two people complete a simple action together to activate a shared reward.

Experience solutionContent Creation & Participation

Digital Brand Treasure Hunt

Visitors follow clues to discover a message, product or reward.

Experience solutionContent Creation & Participation

Simple Photo Accessory

A small accessory makes a product-related photo easier to capture.

Experience solutionImmersive & Multisensory Experiences

Multisensory Brand Space

Light, images, sound or scent help visitors experience a product characteristic.

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