Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
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Data-Linked Promotions
Hungerithm
Reference caseAn external reference for study and inspiration, not our portfolio.
Consumers see changing prices and generate a barcode for a store purchase.
BrandSNICKERS
LocationAustralia
DateThe award archive is from 2017; the first execution date has not been independently recorded from the primary pages used here.
Agency / partnerClemenger BBDO Melbourne
How does it work?
Online sentiment data feeds into the offer logic.
The visitor sees the changing price and generates a barcode.
They present the barcode to redeem the offer in store.
What is it good for?
Connect live data to a purchase offer, with retailer and checkout coordination.
Evidence & sources
The agency page reports 67% higher sales and, separately, 19.25% growth in 7-Eleven sales. It does not explain the difference in baselines or periods. These figures are not combined or assigned to one store.
More about the evidence and execution
Pricing, promotion and data operate together; the effect of a single physical device cannot be inferred.
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