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Wonder Vault
Opening a mysterious door and pulling a lever reveals a new product sample.
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Product Demo & Sampling
Probably the Best Poster in the World
Reference caseAn external reference for study and inspiration, not our portfolio.
Passers-by receive a real drink sample from an outdoor poster.
BrandCarlsberg
LocationUnited Kingdom
DateThe archive was published in 2015; the execution date is not assumed to be identical to the submission date.
Agency / partnerFold7
How does it work?
A passer-by sees a poster with a working drink tap.
They use the tap built into the poster to receive a sample.
The advertising promise is experienced through the product itself.
What is it good for?
Turn a poster from a product promise into a place to receive the product; a local adaptation can use a non-alcoholic drink.
Evidence & sources
The opened archive page does not publish sales results.
More about the evidence and execution
The original promoted an alcoholic drink. For an Iranian-market adaptation, only the interaction principle is retained.
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