Documented execution · Coca-ColaCreative & Interactive Retail Displays
UK Talking Shelf Activation
Shoppers encounter a humorous voice, light and movement at the shelf.
Related interaction and use
Creative & Interactive Retail Displays
In-store Influencer Voice
Reference caseAn external reference for study and inspiration, not our portfolio.
Shoppers hear the brand ambassador’s recorded story beside the product.
BrandDanone
LocationPortugal
DateThe supplier report is dated 16 March 2021; the exact execution dates are not separately stated.
Agency / partnerDanone; Tokinomo; Cláudia Vieira
How does it work?
The shopper encounters the product on the shelf.
The small display plays the brand ambassador’s recorded story.
The brand message is heard beside the product itself.
What is it good for?
Let a small shelf object speak, optionally supported by short attention-catching motion.
Evidence & sources
The article includes general Tokinomo interaction statistics, but does not isolate measurements for this Danone campaign. Those figures are not attributed to Danone here.
More about the evidence and execution
The case uses authorised recorded ambassador speech. Speech recognition or generative AI is not asserted.
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