Social Interaction & Cooperation

Instant Connections

Reference case

An external reference for study and inspiration, not our portfolio.

Two strangers press buttons at the same time and both receive coffee.

BrandNESCAFÉ

LocationGermany, Berlin

DateNestlé’s official report was published in 2015.

Agency / partnerآژانس در خبر رسمی ذکر نشده

How does it work?

Two people at separate stations find each other for the interaction.

They press the two controls at the same time.

Both receive coffee as the shared reward.

Use two simple controls and a shared reward; an adaptation can place both controls inside one booth.

Nestlé reports over 600 participants in one day and over one million Facebook views. These are participation and media metrics, not sales lift.

More about the evidence and execution

Participation counts and video views measure different things and are kept separate.