Documented execution · Coca-ColaSocial Interaction & Cooperation
The Friendship Machine
Friends cooperate to reach the controls of an unusually tall vending installation.
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Social Interaction & Cooperation
Small World Machines
Reference caseAn external reference for study and inspiration, not our portfolio.
People at two distant stations interact together through a live screen.
BrandCoca-Cola
LocationIndia and Pakistan
DateThe D&AD archive is from 2014; this record does not independently establish the first execution year.
Agency / partnerنام آژانس در متن بازشدهٔ منبع اصلی بازیابی نشده
How does it work?
A visitor sees someone live at a distant station.
Both participants use the screen to complete a shared interaction.
The screens show their coordinated participation.
What is it good for?
Connect two booths or branches through a shared task.
Evidence & sources
No sales figure is supplied on the reviewed page.
More about the evidence and execution
The archive shows multiple categories. The exact number of awards and the mapping of award levels to categories have not been separately checked.
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