Documented execution · KitKatPersonalisation & Participatory Packaging
Break Mode
A specially designed package becomes a pouch for taking a break from phone connectivity.
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Branded Utility & Ambient Media
Break Bar
Reference caseAn external reference for study and inspiration, not our portfolio.
A shopkeeper places a product-shaped object between door handles to signal a break.
BrandKitKat
LocationPhilippines, Metro Manila
DateThe VML page does not state the execution year.
Agency / partnerVML Manila
How does it work?
The shopkeeper decides to take a break.
They place the product-shaped object between the door handles.
The familiar temporary shop-closing gesture communicates the break.
What is it good for?
A useful small shop object can carry a brand idea.
Evidence & sources
The source describes distribution to shops but provides no measured sales or growth figure.
More about the evidence and execution
The intervention adapts an existing shopkeeper behaviour rather than requiring a new game.
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