Documented execution · MilkaPersonalisation & Participatory Packaging
Le Dernier Carré / The Last Square
Buyers choose whether to receive the missing chocolate square or send it to someone else.
Related interaction and use
Personalisation & Participatory Packaging
Don’t Forget
Reference caseAn external reference for study and inspiration, not our portfolio.
A reminder to brush appears after the treat has been eaten.
BrandColgate
LocationThailand
DateThe campaign archive was published in November 2009.
Agency / partnerY&R Thailand
How does it work?
The visitor eats the treat.
A toothbrush-shaped stick is revealed at the end.
The reminder to brush appears at that moment.
What is it good for?
Reveal a relevant message at the moment of consumption, without a screen or complex mechanism.
Evidence & sources
No sales or participation figure is supplied by the sources reviewed.
More about the evidence and execution
The example documents the communication idea, not a tested new product for this catalogue.
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