Documented execution · Coca-ColaCreative & Interactive Retail Displays
UK Talking Shelf Activation
Shoppers encounter a humorous voice, light and movement at the shelf.
Related interaction and use
Creative & Interactive Retail Displays
Misterio Halloween Shelf Activation
Reference caseAn external reference for study and inspiration, not our portfolio.
Shoppers encounter moving, talking products dressed for Halloween.
BrandFanta
LocationBrazil, three Dalben stores
DateThe case dates the execution from 16 to 31 October 2022.
Agency / partnerCoca-Cola FEMSA; Creative Display; Tokinomo
How does it work?
The shopper sees the bottles dressed for Halloween.
The display coordinates short product movements with sound.
The bottle attracts attention as a talking shelf character.
What is it good for?
Change a cover and sound sequence to reuse one mechanism for Halloween, Yalda or a product launch.
Evidence & sources
The supplier reports over 98,000 interactions in two weeks and complete stock sell-through. Interactions are not necessarily unique visitors; starting stock and a sales baseline are not given.
More about the evidence and execution
The 2023 source reports a Creative Retail Awards shortlist, not a win. A Convrt Award is also claimed by the supplier but its exact year and level are not independently confirmed.
A photograph of the real execution
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