Documented execution · Fantastic DelitesChallenge & Reward
Delite-o-matic
Visitors complete repeated button presses or challenges to receive a snack.
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Challenge & Reward
Halloween Rescue BOOths
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors dial FUN and receive a surprising voice-and-candy experience.
BrandM&M’S
LocationUSA, New Jersey and Pennsylvania
DateMars’s announcement is dated October 2024.
Agency / partnerWeber Shandwick; Trigger(House
How does it work?
The visitor enters the reimagined telephone booth.
They dial FUN to begin the experience.
The voice interaction leads to surprise and a candy reward.
What is it good for?
Turn a familiar object into an input for an interaction and surprise.
Evidence & sources
The execution partner reports over 1,000 participants and 1.8 billion impressions across 967 placements for the campaign. Impressions are not unique people or sales.
More about the evidence and execution
The source does not specify whether the hand delivering the reward was automated; automation is not assumed.
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