Documented execution · CarlsbergProduct Demo & Sampling
Probably the Best Poster in the World
Passers-by receive a real drink sample from an outdoor poster.
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Product Demo & Sampling
Wonder Vault
Reference caseAn external reference for study and inspiration, not our portfolio.
Opening a mysterious door and pulling a lever reveals a new product sample.
BrandOREO
LocationUSA, New York
DateReported in February 2016, describing an execution early that month.
Agency / partnerآژانس در منبع خواندهشده مشخص نیست
How does it work?
The visitor discovers the mysterious door in the city.
They open the door and pull the lever.
The theatrical reveal ends with a sample of the new product.
What is it good for?
Make a simple action such as opening a door the moment of discovery and sampling.
Evidence & sources
The report describes a queue but gives no sales or conversion figure.
More about the evidence and execution
The source reviewed did not establish the agency credit.
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