Documented execution · Coca-ColaCreative & Interactive Retail Displays
UK Talking Shelf Activation
Shoppers encounter a humorous voice, light and movement at the shelf.
Related interaction and use
Creative & Interactive Retail Displays
Singing Soup Pot
Reference caseAn external reference for study and inspiration, not our portfolio.
A shopper approaches and a small soup pot seems to sing.
BrandMAGGI
LocationBolivia, four supermarkets
DateAn interview about the completed installation was published in October 2021; the first installation date is not specified.
Agency / partnerNestlé Bolivia; Tokinomo; partner representative
How does it work?
A shopper approaches the small display pot.
Music plays and the lid moves in time with it.
Light below the pot completes the impression of singing on a stove.
What is it good for?
Use small synchronised motion to animate a lightweight lid, a model’s mouth or part of a pack.
Evidence & sources
In the supplier interview, the Nestlé category manager reports at least 50% sales uplift while saying final retailer numbers were still pending. A possible 200% uplift mentioned there is not treated as a confirmed result.
Tokinomo — Maggi interview with Nestlé category manager, 2021 ↗Tokinomo — Maggi Creative Retail Awards 2022 announcement ↗
More about the evidence and execution
The supplier reports wins in POP/POS Concept and Innovative Display Product at Creative Retail Awards 2022; independent organiser verification has not been completed. The original motor type is unspecified; a servo is only one possible option for a new design.
You might also consider
Documented execution · FantaCreative & Interactive Retail Displays
Misterio Halloween Shelf Activation
Shoppers encounter moving, talking products dressed for Halloween.
Related interaction and use
Documented execution · DanoneCreative & Interactive Retail Displays
In-store Influencer Voice
Shoppers hear the brand ambassador’s recorded story beside the product.
Related interaction and use
Documented execution · Nestlé Quality StreetCreative & Interactive Retail Displays
Projection-Mapped POS
Shoppers see seasonal animated stories mapped around products on a shelf.
Related interaction and use