Documented execution · Fantastic DelitesChallenge & Reward
Delite-o-matic
Visitors complete repeated button presses or challenges to receive a snack.
Related interaction and use
Challenge & Reward
Hug Machine — Athens Deployment
Reference caseAn external reference for study and inspiration, not our portfolio.
Visitors hug the sides of an installation to receive a drink.
BrandCoca-Cola
LocationUSA, Athens, Georgia
DateThe University of Georgia deployment took place in September 2017; this is not claimed as the world’s first execution.
Agency / partnerAthens Coca-Cola / Coca-Cola UNITED
How does it work?
The visitor sees the invitation to hug the installation.
They hug its sides and activate the contact inputs.
The installation responds by dispensing a drink.
What is it good for?
Link an action related to the brand message with a reward.
Evidence & sources
The bottler’s local report describes the execution but gives no sales or participation count.
More about the evidence and execution
This record deliberately documents a particular repeated deployment rather than assuming the date of the original concept.
You might also consider
Documented execution · WalkersChallenge & Reward
Tweet to Eat
A visitor sends a message and receives a real snack from a screen-based character.
Related interaction and use
Documented execution · Coca-ColaSocial Interaction & Cooperation
The Friendship Machine
Friends cooperate to reach the controls of an unusually tall vending installation.
Related interaction and use
Documented execution · NESCAFÉSocial Interaction & Cooperation
Instant Connections
Two strangers press buttons at the same time and both receive coffee.
Related interaction and use