Documented execution · KitKatBranded Utility & Ambient Media
Break Bar
A shopkeeper places a product-shaped object between door handles to signal a break.
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Branded Utility & Ambient Media
Protection Ad
Reference caseAn external reference for study and inspiration, not our portfolio.
A parent pairs a bracelet taken from an advertisement with a phone.
BrandNIVEA
LocationBrazil
DateThe award year is 2015; the reviewed page does not establish the first execution year.
Agency / partnerFCB São Paulo
How does it work?
A parent detaches the bracelet from the advertisement.
The bracelet is paired with the phone app and a distance limit is set.
The app alerts when the configured distance limit is exceeded.
What is it good for?
Create a useful promotional object that relates to the brand promise.
Evidence & sources
The reviewed award page does not provide a numerical sales outcome.
More about the evidence and execution
Inspiration reference only. The locator is not a validated care or tracking product available from this catalogue.
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