Documented execution · NESCAFÉSocial Interaction & Cooperation
Instant Connections
Two strangers press buttons at the same time and both receive coffee.
Social Interaction & Cooperation
Cooperate for a Reward
Adaptable conceptTwo people complete a simple action together to activate a shared reward.
Available spaceOn a podium / counter / Freestanding
ParticipationTwo players
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Each person takes a position at their control.
Perform the requested action together.
The shared feedback and chosen reward are activated.
What is it good for?
Starts a brief connection between two people around a shared goal.
Ways to play or adapt
- Simultaneous buttons
- Shared sequence
- Connected stations
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
Documented execution · Coca-ColaSocial Interaction & Cooperation
The Friendship Machine
Friends cooperate to reach the controls of an unusually tall vending installation.
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