POSM Lab
Creative & Interactive Retail Displays

Lift & Learn

Needs prototyping

Picking up a product reveals its story or information on a nearby screen.

Available spaceOn a podium / counter / On a shelf
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
Lift & Learn
Concept diagram. The final form is developed for each project.

How does it work?

Lift the indicated product or model.
The screen reveals the story and information for that choice.
Choose another product to explore its story.

What is it good for?

Connects physical product selection with relevant, easy-to-understand information.

Ways to play or adapt

  • Short story
  • Ingredients
  • Selection guide

Evidence & sources

This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
More about the evidence and execution

Product detection and complexity must be reviewed before selecting an implementation; RFID is not a fixed requirement.

The idea in the real world

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Find the right fit for your brand

No electronics knowledge needed. Start with your campaign needs.

A short project brief

Keep your selected ideas and project needs in one file. This preview does not send submissions.