Experience solutionCreative & Interactive Retail Displays
Animated Shelf Character
A small part of a display responds to a shopper with a short movement and sound.
Related interaction and use
Creative & Interactive Retail Displays
Creative Shelf Talker
Adaptable conceptA short shelf-edge message highlights a benefit or invites a simple interaction.
Available spaceOn a shelf
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Notice the short message beside the product.
Read the benefit or interaction prompt.
Continue to the product or a further explanation.
What is it good for?
A defined, compact place for explaining a benefit among crowded shelves.
Ways to play or adapt
- Creative static form
- Message window
- Lit version after review
Evidence & sources
An initial format for adding your own examples; no completed execution or sales outcome is claimed for this concept.
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