Documented execution · Nestlé Quality StreetCreative & Interactive Retail Displays
Projection-Mapped POS
Shoppers see seasonal animated stories mapped around products on a shelf.
Creative & Interactive Retail Displays
Responsive Light Display
Needs prototypingApproaching or selecting a product lights the relevant part of the display.
Available spaceOn a podium / counter / On a shelf
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Approach the display or select a product.
See the relevant section light up.
Follow that product’s message or feature.
What is it good for?
Directs attention to the chosen product with clear, simple feedback.
Ways to play or adapt
- Presence-triggered light
- Product-selection light
- Seasonal projected content
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
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