Documented execution · ColgatePersonalisation & Participatory Packaging
Don’t Forget
A reminder to brush appears after the treat has been eaten.
Personalisation & Participatory Packaging
Hidden-Message Packaging
Adaptable conceptOpening or using the product reveals a new message.
Available spaceWith the product / On a podium / counter
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Look at the pack or indicated element.
Reveal the hidden area by opening, moving or using the product.
Discover the new message or invitation.
What is it good for?
Links the moment a message appears to a real visitor action.
Ways to play or adapt
- Message under a layer
- Post-consumption reveal
- Uncovered code
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
Documented execution · KitKatBranded Utility & Ambient Media
Break Chair
A QR code appears on a streamer’s empty chair when they take a break.
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