Documented execution · Coca-ColaPersonalisation & Participatory Packaging
Share a Coke Personalisation Pop-ups
Visitors choose a name to personalise a bottle or can at a pop-up station.
Personalisation & Participatory Packaging
Personalised Label
Adaptable conceptA visitor’s chosen name or message becomes part of a product label or sleeve.
Available spaceOn a podium / counter
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Choose an allowed name or message.
Preview the proposed label or sleeve.
Receive the personalised product.
What is it good for?
Turns a standard product into a personal keepsake or gift.
Ways to play or adapt
- Name
- Short message
- Photo label
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
Documented execution · Pepsi MAXImmersive & Multisensory Experiences
Cube Experience
Visitors enter a sensory cube and leave with a bottle bearing their own photo.
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