Documented execution · KitKatPersonalisation & Participatory Packaging
Break Mode
A specially designed package becomes a pouch for taking a break from phone connectivity.
Personalisation & Participatory Packaging
Second-Use Packaging
Needs prototypingAfter opening, the pack becomes a useful object or a simple game.
Available spaceWith the product
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Open the product and view the pack-conversion guide.
Fold or reposition the indicated parts.
Use the pack’s second function.
What is it good for?
Extends the brand experience beyond opening or consuming the product.
Ways to play or adapt
- Simple game
- Small holder
- A function linked to the brand promise
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
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