Experience solutionCreative & Interactive Retail Displays
Creative Shelf Talker
A short shelf-edge message highlights a benefit or invites a simple interaction.
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Creative & Interactive Retail Displays
Shelf Stopper & Flanker
Adaptable conceptA projecting shelf element makes a product easier to notice along the aisle.
Available spaceOn a shelf
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Notice the projecting shelf element from along the aisle.
Identify the product group or message.
Move toward the product position.
What is it good for?
Helps the product become visible and easier to locate from the aisle.
Ways to play or adapt
- Perpendicular shelf stopper
- Side flanker
- Product-shaped format
Evidence & sources
An initial format for adding your own examples; no completed execution or sales outcome is claimed for this concept.
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Picking up a product reveals its story or information on a nearby screen.
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