Documented execution · MilkaPersonalisation & Participatory Packaging
Le Dernier Carré / The Last Square
Buyers choose whether to receive the missing chocolate square or send it to someone else.
Personalisation & Participatory Packaging
Personal Gifting
Adaptable conceptA visitor prepares a product with a chosen message for someone else.
Available spaceOn a podium / counter / With the product
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Choose the recipient and a gift message.
Place the message on a card, label or sleeve.
Collect the personalised gift or send it through the chosen service.
What is it good for?
Places the product within a personal connection and gifting moment.
Ways to play or adapt
- Message card
- Gift sleeve
- Send with a message
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
Documented execution · CadburyContent Creation & Participation
Worldwide Hide
A person hides a virtual egg on a map and sends someone a personal clue.
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