Documented execution · CadburyContent Creation & Participation
Worldwide Hide
A person hides a virtual egg on a map and sends someone a personal clue.
Content Creation & Participation
Digital Brand Treasure Hunt
Adaptable conceptVisitors follow clues to discover a message, product or reward.
Available spaceWeb & mobile / Dedicated area
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
View the first clue on a phone or display.
Find the requested location or symbol.
Complete the route to discover the message or reward.
What is it good for?
Can connect an occasion, campaign story and personal relationship.
Ways to play or adapt
- Digital map
- Booth trail
- Personal clue
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
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