Documented execution · GladeImmersive & Multisensory Experiences
Museum of Feelings
Visitors explore spaces that connect fragrance with emotion.
Immersive & Multisensory Experiences
Multisensory Brand Space
Adaptable conceptLight, images, sound or scent help visitors experience a product characteristic.
Available spaceDedicated area
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Enter the experience route.
Encounter light, imagery, sound or scent at the stations.
Discover a product characteristic through a short experience.
What is it good for?
Useful for qualities that are difficult to communicate through a static image alone.
Ways to play or adapt
- Small pop-up
- Multi-station journey
- Complementary virtual experience
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
Documented execution · BoursinImmersive & Multisensory Experiences
Boursin Sensorium
Visitors take a virtual trip through the world of a product’s ingredients.
Documented execution · ContrexImmersive & Multisensory Experiences
Ma Contrexperience
Physical participation becomes part of a collective light and image experience.
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