Documented execution · MAGGICreative & Interactive Retail Displays
Singing Soup Pot
A shopper approaches and a small soup pot seems to sing.
Creative & Interactive Retail Displays
Animated Shelf Character
Needs prototypingA small part of a display responds to a shopper with a short movement and sound.
Available spaceOn a shelf / On a podium / counter
ParticipationAudience / passers-by
Experience timeDefined by the product experience, location and visitor volume.
Product sectorGeneral / Beverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Approach the product display.
Watch the short movement and hear its matching message.
Explore the product further if interested.
What is it good for?
Draws attention to the product through a short, memorable behaviour at the point of purchase.
Ways to play or adapt
- Lightweight lid movement
- Small turn or gesture
- Voice-led story
Evidence & sources
This page describes a solution that can be designed; the form, materials and performance of a custom version need prototyping and review.
The idea in the real world
Documented execution · DanoneCreative & Interactive Retail Displays
In-store Influencer Voice
Shoppers hear the brand ambassador’s recorded story beside the product.
Documented execution · FantaCreative & Interactive Retail Displays
Misterio Halloween Shelf Activation
Shoppers encounter moving, talking products dressed for Halloween.
Documented execution · Coca-ColaCreative & Interactive Retail Displays
UK Talking Shelf Activation
Shoppers encounter a humorous voice, light and movement at the shelf.
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