Documented execution · Pepsi MAXContent Creation & Participation
Unbelievable Bus Shelter
Passengers see surprising digital events overlaid on the street view.
Reaction & Skill Games
Virtual Goalkeeper
Adaptable conceptMove your body to stop the virtual balls on screen.
Available spaceDedicated area
ParticipationSolo
Experience timeInitial suggestion: 20–45 seconds; adjustable to the scenario.
Product sectorGeneral / Beverages / Snacks & confectionery / Personal care
How does it work?
Stand in the zone facing the display.
Move your body to block the virtual ball.
Successful saves become your score.
What is it good for?
A sports-based interaction without a real ball or moving physical goalkeeper.
Ways to play or adapt
- Progressive rounds
- Personal best
- Turn-based competition
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
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