Documented execution · Pepsi MAXContent Creation & Participation
Unbelievable Bus Shelter
Passengers see surprising digital events overlaid on the street view.
Reaction & Skill Games
Colour & Image Hunt
Adaptable conceptShow the requested coloured card or object to the camera.
Available spaceOn a podium / counter / Freestanding
ParticipationSolo
Experience timeInitial suggestion: 20–45 seconds; adjustable to the scenario.
Product sectorGeneral / Beverages / Snacks & confectionery / Personal care
How does it work?
Look at the requested colour or image.
Hold the matching card or object in front of the camera.
A fast, correct choice earns points.
What is it good for?
Can introduce colours, symbols or a product family.
Ways to play or adapt
- Colour
- Visual symbol
- Product card
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
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