Documented execution · Pepsi MAXContent Creation & Participation
Unbelievable Bus Shelter
Passengers see surprising digital events overlaid on the street view.
Reaction & Skill Games
Pose Match
Adaptable conceptCopy the pose shown on screen before time runs out.
Available spaceDedicated area
ParticipationSolo
Experience timeInitial suggestion: 20–45 seconds; adjustable to the scenario.
Product sectorGeneral / Beverages / Snacks & confectionery / Personal care
How does it work?
Watch the pose on the screen.
Copy it inside the play zone.
Pose accuracy and response time earn points.
What is it good for?
Can incorporate a pose or movement connected to the campaign story.
Ways to play or adapt
- Solo
- Two-player
- Brand-related pose
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
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