Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
Reaction & Skill Games
Shopping Sprint
Adaptable conceptFind the requested products and drag them into the on-screen basket.
Available spaceOn a podium / counter / Freestanding
ParticipationSolo
Experience timeInitial suggestion: 20–45 seconds; adjustable to the scenario.
Product sectorBeverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Read the shopping list or clues.
Drag the correct products into the on-screen basket.
Speed and correct selections earn points.
What is it good for?
Introduces a product range through a short game.
Ways to play or adapt
- Shopping list
- Product hunt
- Clue-based choice
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
Documented execution · CadburyContent Creation & Participation
Worldwide Hide
A person hides a virtual egg on a map and sends someone a personal clue.
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