Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
Reaction & Skill Games
Product Memory & Code
Adaptable conceptFind matching products or discover the hidden product sequence.
Available spaceOn a podium / counter / Freestanding
ParticipationSolo
Experience timeInitial suggestion: 20–45 seconds; adjustable to the scenario.
Product sectorBeverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Look at the cards or starting sequence.
Find matching products or the hidden order.
Correct selections and the number of attempts determine the score.
What is it good for?
Builds familiarity with product symbols and packaging through memory and discovery.
Ways to play or adapt
- Matching cards
- Hidden order
- Visual sequence
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
Documented execution · CadburyContent Creation & Participation
Worldwide Hide
A person hides a virtual egg on a map and sends someone a personal clue.
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