Documented execution · M&M’SContent Creation & Participation
M&M’S ARcade
Visitors scan a billboard or pack to unlock a mobile arcade experience.
Reaction & Skill Games
Build a Pack
Adaptable conceptChoose the right ingredients or products to complete a bundle.
Available spaceOn a podium / counter / Freestanding
ParticipationSolo
Experience timeInitial suggestion: 20–45 seconds; adjustable to the scenario.
Product sectorBeverages / Snacks & confectionery / Dairy / Home care / Personal care
How does it work?
Read the requested recipe or bundle.
Choose the correct components.
A complete, correct combination finishes the round.
What is it good for?
Helps explain complementary products and suitable combinations.
Ways to play or adapt
- Recipe
- Build a bundle
- Winning combination
Evidence & sources
Design concept; this version has no verified prototype or commercial outcome yet.
The idea in the real world
Documented execution · CadburyContent Creation & Participation
Worldwide Hide
A person hides a virtual egg on a map and sends someone a personal clue.
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